Media Outreach

Non-Written Blogs: In addition to written blogs, there are several popular mediums of non-written blogs, such as audio, videos, and photographs. Using these elements in blogging introduces a more dynamic element for the reader, thus enhancing their overall experience with that particular blog. In addition, audio and visual elements can be used to supplement a written blog, which can help the writer emphasize their point while drawing his or her audience in further.

In 2006, Entrepreneur magazine listed blogging as one of the top marketing tools available today to assist a website in being noticed by the masses. Because of their informal nature and conversational writing style, blogs are often preferred by readers over traditional website content. Furthermore, the ability for readers to provide commentary on specific articles within a blog provides the sense of interactivity that truly draws a reader into a website. Blogs are, by nature, designed to be updated frequently. This aspect provides a website with dynamic content, which results in both repeat visitors and increased web traffic that contribute to higher search engine rankings.

Matt Cutts, the head of Google’s Webspam department, recently recommended starting a blog as one of the 3 steps in building a highly trafficked website. In this regard, the tenets that govern a secular website apply to the Church as well. With benefits such attracting visitors to a website through its user-friendly presentation and dynamic content, and relative ease in which they might be produced, blogging is a tool that will not only help a church’s website get noticed, but will allow the church to spread the word to those that might not hear it otherwise.