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What is First Impressions?

Sat, Mar 1, 2008

General

First Impressions is facilitated through Guest Reflections. People are asked to pick a website from a church in their area at random and review it. These sites may or may not be powered by faithHighway.

Each visitor is asked to review 4 main aspects of the site:

  • Navigation - The framework of a website, the organization of content, the prioritization of information, and the method in which a viewer moves through the website… good navigation gets you where you want to go quickly, and offers easy access to the depth of a website’s content.
  • Functionality – The site works well, has live links, loads quickly, and is functional and relevant for the intended audience. Good functionality makes the user experience paramount, and makes the technology invisible.
  • Content - The information provided on the site. Good content should be engaging, relevant, and appropriate for the audience. It has a voice, a point of view, and regardless of whether it is informative, useful, or funny, it should always leave you wanting more.
  • Graphics - The appearance of the site. Good visual design is high quality, appropriate, and relevant to the audience and to the message it is supporting.

As you look at the various feedback on anonymous sites, we hope that you are inspired to review and consider making changes to your online presence which will enhance your ministry efforts. Check in with your own online presence and ask yourself, your congregation, and your visitors these questions:

  1. Is it easy to find relevant information?
  2. How would you rate the different elements of the site: navigation, functionality, content and graphics?
  3. What do you like about the site?
  4. What is something you would change about the site?

By analyzing the responses you get, you can begin to get a better picture of the overall impact of your site!

First Impressions is facilitated through Guest Reflections. People are asked to pick a website from a church in their area at random and review it. These sites may or may not be powered by faithHighway.

Each visitor is asked to review 4 main aspects of the site:

  • Navigation - The framework of a website, the organization of content, the prioritization of information, and the method in which a viewer moves through the website… good navigation gets you where you want to go quickly, and offers easy access to the depth of a website’s content.
  • Functionality - The site works well, has live links, loads quickly, and is functional and relevant for the intended audience. Good functionality makes the user experience paramount, and makes the technology invisible.
  • Content - The information provided on the site. Good content should be engaging, relevant, and appropriate for the audience. It has a voice, a point of view, and regardless of whether it is informative, useful, or funny, it should always leave you wanting more.
  • Graphics – The appearance of the site. Good visual design is high quality, appropriate, and relevant to the audience and to the message it is supporting.

As you look at the various feedback on anonymous sites, we hope that you are inspired to review and consider making changes to your online presence which will enhance your ministry efforts. Check in with your own online presence and ask yourself, your congregation, and your visitors these questions:

  1. Is it easy to find relevant information?
  2. How would you rate the different elements of the site: navigation, functionality, content and graphics?
  3. What do you like about the site?
  4. What is something you would change about the site?

By analyzing the responses you get, you can begin to get a better picture of the overall impact of your site!

This post was written by:

Vicky Whisenant - who has written 280 posts on Media Outreach.

It is an exciting opportunity to be able to merge my faith with my work. Through my years of working with faithHighway, I have learned, and continue to learn, a multitude of strategies and concepts that when employed, help churches and ministries increase their online potential.

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  1. [...] First Impressions is facilitated through Guest Reflections. People are asked to pick a website from a church in their area at random and review it. These sites may or may not be powered by faithHighway. [...]

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