Media Outreach

First Impressions is facilitated through Guest Reflections. People are asked to pick a website from a church in their area at random and review it. These sites may or may not be powered by faithHighway.

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Church Location: Asheville, NC

User Profile:

• Male
• 40 to 49 years old
• Caucasian
• Area resident for less than a year
• Attends church one to four times per year

Final Grade:

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Although our visitor had some difficulty finding the church’s contact information and church beliefs, he did say, “I liked the colors used, the layout and the overall ease with which I found the information I sought.”

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Our visitor found that for the most part pages loaded quickly and there were no error messages.

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One element of the content that our visitor particularly appreciated was the calendar. “I visited the church calendar and was impressed with both the volume of activities and the sophistication/user friendliness of the calendar program. It was very easy to scan church activities on day, week and month time frames and easy-to-read buttons were available for printing and downloading selected calendars. I selected a calendar setting and easily printed it.” The main downfall of the content was the fonts used. “The fuzzy fonts were the only aspect of this site that I did not like.”

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“The ‘vibe’ is positive and appealing. I am partial to the color blue and its use in the background was attractive to me. The font and graphics layout was appealing and facilitated interpretation and exploration of the site.”

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What is your overall first impression of the site?

The site appeared to have been professionally designed and had an appealing layout and color scheme. The site included a slide show of pictures that were, for the most part, properly scaled and easy to interpret. Overall, the site made a good impression.

What would make this site better?

Correcting the fuzzy fonts and removing some the small, dark images from the home page slide show.

Would you visit this church based on the site?

Most likely.