Media Outreach

Yesterday, we started discussing the true meaning of branding and left you with some questions to consider, as you look at your own church marketing strategy. Here is the continuation of that discussion.

You might be asking yourself what these questions have to do with branding. The answer is a simple one. What is the first thing that comes to mind when you think of the word “branding”? More than likely, your answer is “logo.” While a logo is the identifying piece of a brand, it is not actually what makes a brand. We live in a world that is full of choices. If you want a hamburger for dinner, you have so many options that picking a place to eat will come down to a few major things: restaurants you have heard of, friends who recommended it, and the ease of getting there. When these things line up, you, as the consumer, make an informed decision. Restaurants that are unknown, have a reputation for poor service and bad food, or are impossible to find, will not succeed. The same is true with for your church.

How is your church going to ensure success? Successful businesses know they have to not only be seen, but people inside and outside of their company must have good things to say about them. How do you get your community and membership to spread a positive message about your ministry? Remind them what you stand for through the experience you provide them; this is true branding:

Communicating who you are in everything you do, all the time.

Tune in tomorrow for the conclusion of this discussion, as we give you an example of how to effectively brand your church and challenge you to look at your identity as a ministry and the perception your community has of you.