Media Outreach

For those of you who are making use of Sermon Connect on your site, here are a few helpful tips on making the most of it:

Podcasting
Don’t create too many podcasts. A podcast should be frequently updated and should continue to grow. If you have a podcast for each sermon series, that podcast essentially dies after the series is over. Think of a podcast as if it were a radio station. Different types of music may play on that station, but it is constantly being updated with new music for people to listen to. In the same manner, you may have different series associated with that one podcast, but when a series ends, the podcast is updated with the latest message in the next series. I thought I’d mention this because I’ve seen a few sites with more podcasts than necessary. The key with podcasting is to make a lot of media accessible through one channel. Some churches may have a podcast for their youth services as well as a podcast for their adult services. This works well because the media is targeted at two completely different audiences. Try to keep this mind when you’re setting up your podcasts.

Creating Media Items and Series
When you create a new media item, be sure to be thorough when you’re setting up a description of what each message or series is about. If you include a good amount of information here, you will be providing valuable information to people who may have never heard those sermons before. Your church members may not always remember what the content of a message was that they heard 4 months ago just by reading the title. Additionally, people who have never been to your church will be able to find a message that is appropriate to where they are in life, by simply reading a description of a message.