Do you ever walk through the grocery store, spot your favorite candy bar or box of cereal, and instantly hear the jingle in your mind? It makes you feel good, right? It gives you the “I’ve got to have it NOW” reaction? For your outreach efforts, that memory trigger is exactly what we want to [...]
Continue reading...29. October 2008
In the last few issues, we have been discussing the role of branding in the church. The last issue discussed in detail the true meaning of branding: Communicating who you are in everything you do, all the time. We asked you to consider a few ideas about who you are as a ministry, what your [...]
Continue reading...29. October 2008
One of the greatest pleasures of working at faithHighway comes when a website actually goes live for the public to see. Not that I have experienced this myself, but I would imagine having a website go live is a lot like birthing a baby. You may think I am a crazy person for saying this, [...]
Continue reading...24. October 2008
When I was a teen, I could drive up to the gas pump (most likely to a tune by The Outfield), hop out of my 1974 Ford Courier, and give the 7-Eleven attendant a “turn on the pump” nod (you know the one) when I needed to squeeze out enough gas to get me around [...]
Continue reading...22. October 2008
Being in the support field, I get the opportunity to see lots of clients’ content. I get to see great examples, as well as those who could use a little encouragement. There are a few things that stand out to me when I look at content. One of the first things that jumps out to [...]
Continue reading...16. October 2008
In the account information section of your Sermon Connect admin. panel, you are able to control various information and reports related to your media. This includes Current Activity, Last Month’s Activity, and Monthly Activity. Current Activity The current activity section will give you the latest information on recent payments or charges for your clients. You [...]
Continue reading...15. October 2008
7. People need their ears turned into eyes when a presentation is made. Just like there are unique styles to cover our physical bodies, there are unique styles of communication to clothe our thoughts. You cannot send your ideas out naked—they will refuse to go if they have any shred of modesty about them, and [...]
Continue reading...14. October 2008
Sermon Connect has a variety of options available to help you manage your online media. Whether you are loading audio or video, posting blogs, or examining your account information, you can access all of this through your Sermon Connect admin. panel when you log-in. The Welcome to Sermon Connect video gives a brief overview on [...]
Continue reading...14. October 2008
6. The length of a presentation is not determined by the clock but by the crowd. There are no doubt speakers you have heard that have gone too long, while others have gone too short. There are those we have heard and said, “When will this person ever finish?” while listening to others we have [...]
Continue reading...13. October 2008
5. The person’s mind is not a debating hall but a picture gallery. How do the majority of people learn? They learn by perceiving (right half of brain) and processing information (left half of brain). Word pictures connect both halves of the brain. W. Macneile Dixon was astute in his conclusion: “The human mind is [...]
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31. October 2008
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