Media Outreach

While my family and I were enjoying a summer convention in Indianapolis, Indiana in 1997, I experienced and witnessed a communication disaster that will remain as a memory throughout this life and eternity to come. It was during two hours of agony that I committed myself to learning and applying dynamic principles of communication to my personal ministry. Here is the story:

When the evening rally began on August 8, 1997, there were approximately 12,000 people in The Dome, excited about the possibilities of spiritual awakening and revival throughout the United States. When the keynote speaker began her presentation, she was given the pulpit nearly 45 minutes late with a preannounced schedule printed for the evening service to be concluded by 8:30 p.m. In light of this, the presenter would only have about 20 to 25 minutes to speak in order to remain on schedule. Yet, she chose to speak 1 hour and 20 minutes, as the crowd gradually left in tens and twenties at first until later by the hundreds. By the time her presentation had come to a close, the attendance had gone from nearly 12,000 to just under 1,000 in eighty minutes. I could not believe my eyes! I was witnessing a complete meltdown.

You may say, “That will never happen to me.” Yet, each week we have people who emotionally and spiritually leave our presentation, while they physically sit there uninterested in what we have to say about Christ, His Church and eternity. Something is wrong or missing when people yawn when we preach about the Greatest Story Ever Told. It is a sin to make the gospel boring for people.

There were many forces at work that beautiful summer evening. I could take the time to explain all of the negative things I saw and heard; but the purpose of this article is to hopefully teach communication laws that help will our ministries to expand throughout our lifetime.

Article By: Dr. James O. Davis, Founder of Cutting Edge International and Second Billion Network

Tune-in tomorrow for the first law of communication.