The first important step to achieving your online goals is making your website easy to find. If people have a hard time locating it, how will they ever get the information you have for them there? According to reports by Pew Internet, “88 percent of online Americans say the Internet plays a role in their daily routine” and over 60 million Americans use search engines each day. With this in mind, you can expect that people looking for your church are most likely looking online and using search engines to do the work. By using search engine optimization, the deliberate, proactive practice of optimizing a website for the purpose of ranking at or near the top of search engines to increase the amount of traffic to the website, you can help ensure that when people come looking for your ministry in particular or your type of ministry, they will find you.
Tune-in tomorrow for the continuation of this series.
This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.