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The 21 Irrefutable Laws of Communication Continued

16. The magic is shown during the transitions of a message.

I cannot think of any area of life that is not filled with various transitions and phases in order to move forward and upward. I remember like it was yesterday when I was sitting in fourth grade class, listening to teacher explain how outlines work on the chalkboard. As she demonstrated the outline, it became clear to this ten year old boy that the transition from the one in the outline to the two, and so on, made all of the difference in the world.

When the worship leader in the church services flows from one song to the next one, without making special announcements to a new chorus or hymn, then you are watching and hearing someone who has mastered the art of successful transitions before you. It is the transitions that are built into the sermon that take out the roughness and replace it with smoothness.

Even though the audience will not know what you are doing, the timed transition may come in different forms. As you move from the introduction to the body of the message to the conclusion, you have built in transitional summary statements and illustrations to move the audience forward each week. Master the transitions in the message, and your hearers will stay with you longer than ever.

By: Dr. James O. Davis, Founder of Cutting Edge International and Second Billion Network

Tune-in tomorrow for the seventeenth law of communication.

This post was written by:

Vicky Whisenant - who has written 348 posts on Media Outreach.

It is an exciting opportunity to be able to merge my faith with my work. Through my years of working with faithHighway, I have learned, and continue to learn, a multitude of strategies and concepts that when employed, help churches and ministries increase their online potential.

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