Media Outreach

Perhaps one of the greatest features of a faithHighway website is the versatility that is afforded our clientele when using the editor. With the ability to easily integrate text, images, links, and even Sermon Connect media items, the faithHighway editor enables the end user to create dynamic content without requiring an abundance of programming knowledge.

Embedding images into your content is not only easy, but adds a great deal to the presentation of your site. However, in order to produce a sharp looking page, it is important to consider the following:

1. Images should always have a resolution of 72 dpi (dots per inch). A lower resolution will result in shoddy looking images, and a higher resolution will result in the image file size being unnecessarily large. While file size is always relative to each image, no single image should ever be larger than 75KB.
2. While faithHighway’s editor does allow the user to increase or decrease the size of the image once it’s been uploaded, images should be cropped and sized to their desired specifications before being uploaded into the Image Library. This will ensure a clean looking image, and will prevent unnecessarily large file sizes. Users can crop and size their images for free through sites such as http://www.snipshot.com and http://www.resizr.com.
3. A picture speaks a thousand words – which can be either a good thing or a bad thing. Users should select images that are not only high quality, but also supplement the written content by illustrating the points that are being made. An image that does not meet quality standards and does not accurately illustrate the written content is more of a liability than an asset. In cases like this, it is far better to have no image at all than to use an image that detracts from the overall intended effect of the page.

The images that you choose will have a lasting impact on your viewers’ experience when they visit your site. A well placed image can be the difference between a hard-to-read block of text, and a well-organized content area. By adhering to these simple practices, you will ensure a professional appearance that creates a seamless transition between the graphic design to the content that populates your site.