Media Outreach

Some recent research from Harvard Business School shows men are more likely to be followed on Twitter than women and very few people with Twitter actually Tweet.

Read the article HERE:

More interesting stats from the research done by Bill Heil and Mikolaj Piskorski:

• Men have 15% more followers than women
• Women represent 55% of all Twitter users
• 52% of women are followed by other women
• Men and women tweet at the same rate
• Men follow content produced by women whether they know them or not
• Women are more likely to follow content produced by women they know
• Over half of Twitter users tweet less than once every 74 days
• Top 10% of prolific Twitter users account for 90% of Tweets

Perhaps men enjoy Twitter because they can express themselves in 140 characters where as the average woman would need twice as many characters to express herself. While I’m actually a girl of few words most of the time, I think this could go back to the average man uses something like 7 thousand words per day while the average woman uses 20 thousand.

Would you agree with this research? Why or why not ?

pic by volavale