Media Outreach

Have you ever lost your keys ? Of course you have, everyone loses their keys every once in a while. Can you bring back to mind the emotions you felt when you lost them this last time ? Frustration, disappointment, anger. But when you finally find them there is rejoicing !

Imagine this… someone moves to your city and wants to find a church. They search in google and come across your website. They want to find out what time you meet, but it’s not on the home page. So they start clicking around your website, about us page, contact us page, where we meet page…nothing. So they go to another churches website and find it right away. Not only have you lost a potential visitor, but the next time that person comes across your website they will have a bad taste in their mouth. You have broken the “2 Click Rule”.

The “2 Click Rule” simple states this: “Everything that is important to a first time visitor to your website needs to be 2 clicks or less away.” So what are these things that first time visitors are looking for ?

1. What time you meet
2. Where do you meet
3. What kind of church are you
4. Who is on staff
5. What do you believe
6. Who is on staff
7. Where is their media (audio and video)
8. What ministries do you provide.

This is in no way an exhaustive list, but it will give you a general idea of what they are looking for.

So…. right now. Go to your website and see if you are breaking the “2 Click Rule.” If you are fix it, if you are not give yourself a pat on the back. And remember to put your keys in the same place every time you go home.

pic by Davichi