Media Outreach

It’s a delicate line. You follow someone on Twitter or  you friend someone on Facebook. How ethical is it to scout their followers as potential people to pursue in outreach? Rather than approach it that way, there is a better way. With a minimal amount of training and encouragement,  you can have your church people be the ones to do the reaching. So here is just one way you could set this up.

Let’s start with Twitter. What you could do during a service is encourage people to follow the church on Twitter. Then, ask them to re-tweet anything that comes across your church twitter that would appeal to their friends. Send an email blast to the entire church restating that information.

The next part is pretty important. You have to tweet in a compelling way. For instance, “church picnic Sunday” is not compelling. “Get your grub on with YourChurch.com this Sunday. Free is good right?” In other words, give them something interesting to tweet. Then, tweet daily with interesting information or updates.

I would go one step further. I would talk with two or three that you know are avid Twitter users. Ask them to help you with outreach through retweeting. People love to have a personal invitation to join the greatest opportunity on earth – to reach people for Jesus!

pic by cote