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First Impressions: Dull coloring and missing news and events yields a D-

Thu, Aug 20, 2009

General

First Impressions: Dull coloring and missing news and events yields a D-

First Impressions is facilitated through Guest Reflections. People are asked to pick a website from a church in their area at random and review it. These sites may or may not be powered by faithHighway.

Church Location: Thomasville, GA

User Profile:

  • Male
  • 50 to 59 years old
  • Caucasian
  • Area Resident for 6 to 10 years
  • Attends Church 5 or more times per year

Final Grade:
gradeDplus

While the site was well-functioning, the navigation did not make it easy for the visitor to find the church’s location. It also was visually unappealing and lacked intriguing and relevant content.

____________________________________________________________________________________

titleNavigation

“The site was very easy to navigate. The index was easy to use.”

..

gradeBminus

While the visitor had no problems navigating the site, they had difficulty locating directions to the church as well as a statement of beliefs.

_____________________________________________________________________________________

titleFunctionality

The visitor found a no broken links and everything loaded quickly

..

gradeAplus

_____________________________________________________________________________________
titleContent“The news section of the site had no news. The map and directions did not have a separate tab. They map and directions were on the contact page. I did not care for sponsors being listed on the main page.”
gradeF

_____________________________________________________________________________________
titleGraphics“The site could have incorporated more colors into it. Black and white were the predominant colors.”
gradeF

In addition to the site lacking visual appeal, the visitor felt like it was not designed with visitors in mind.

_____________________________________________________________________________________

Aug2

What is your overall first impression of this site?

“The main page was visually attractive and it had a very nice slide show showing the church and parishioners.”

What would make this site better?

“I would incorporate more color and make the directions easier to find. I would put some news in the news section. I would eliminate the sermons and lectionary readings section. I would show all functions on the church calendar. Some of the functions are shown under the church groups and ministries tabs. I would put those on the church calendar as well. I would also like a bit of background on the Pastor.”


Would you visit this church based on the site?

“Maybe. Maybe not.”

pic by Mel B.

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This post was written by:

- who has written 349 posts on Media Outreach.

It is an exciting opportunity to be able to merge my faith with my work. Through my years of working with faithHighway, I have learned, and continue to learn, a multitude of strategies and concepts that when employed, help churches and ministries increase their online potential.

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