Media Outreach

First Impressions is facilitated through Guest Reflections. People are asked to pick a website from a church in their area at random and review it. These sites may or may not be powered by faithHighway.

Church Location: Minneapolis, MN

User Profile:

• Male
• 25 to 29 years old
• Asian/Pacific Islander
• Area resident 3 to 5 years
• Attends church 5 or more times per year

Final Grade: Overall, the visitor really likes this website. Consistency in the overall look and feel would have helped this site be truly excellent.

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“As this website had a well-constructed navigation, it could help me to find information very easily.”
“I had a good impression on this website as I did not have to wait very long for each page to load.”
While the visitor found most of the content useful and up-to-date, he did not feel that it appealed to a variety of people regardless of background or experience.
“The home page was quite different than certain interior pages. There was not enough consistency in appearance that I even doubted I was still on the same site. In addition, most of pictures were blurry and small.”

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What is your overall first impression of this site?

“I had a good impression on this website […]. The layout was creative and well-organized.”

What would make this site better?

“Adding flash intros on its home page would be almost guaranteed to create a better impression to visitors.”

Would you visit this church based on the site?

“Probably.”

faithHighway Tips for improvement…
…from a design expert:

“This site has a lot of information on it, but the layout reminds me more of a news site than anything else. A layout and graphics that better reflect their purpose would go a long way in making the site more approachable.”

…from a programming expert:

“For usability sake, it would probably be better to have the search box be at the top of the page instead of the bottom, because most users will look there first if they would like to search for something.”

…from a web outreach expert:

“Although the site “worked” and had information, there was very little flavor to tell me what it would be like if I went to visit. A “what to expect” page would certainly be a good addition.”

Photo By: Takomabibelot