Media Outreach

Grace Road Church Gives One More Reason to Join Facebook

For those churches seeking one more reason to join the social networks to reach your community, I have it here. The compelling and encouraging story of Grace Road Church testifies to the effectiveness of outreach on Facebook. A Rochester news station reports the captivating testimony here. Grace Road Church began its mission just one year [...]

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iPad, iPad…get your iPad…wait…you can’t, just yet.

You’ll have to wait a little over a month before you can get your first iPad, but will it really be worth all the hype? As I saw with the iPhone…and really any techy gadget…there’s going to be a better version released not long after the first version is released. It will have more features [...]

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Best Practices: Frequently Asked Questions (Content Organization)

Apologies for my extended absence, my loyal reader(s). The intrepid souls that populate the halls of faithHighway are so devoted to their work, that some choose even to come to the office when infected with unidentified strains of the influenza virus. While I admire their devotion, if someone here gives me the flu or any [...]

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Text to Help

In light of the earthquake that devastated Haiti, I have been amazed at how technology has made it quick and easy to make donations. Time magazine reported (Jan. 18th issue) that within the first 24 hours after the earthquake, the Red Cross raised $800 thousand via text message donations. Since then, Fox news reported on [...]

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Church Resources

Trying to pull off that mega-church look with sticks and rocks?  Have no fear! Church resources are here.  There I got my cheesiness out for the day. Today we focus on the awesome folks that provide us with the free resources needed to take The Church to the next level of cultural relevance. http://open.lifechurch.tv/resources -Powered [...]

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Mobile Web sites…Does your church have one?

Did you know that 55% of adults in America use a handheld device access the Internet on a regular basis? (Pew Research Jan 2010) In 2009, nearly one-fifth (19%) of Americans used the Internet on their mobile phones, up from 2007 when only 11% used their mobiles to connect. These statistics are just for connecting [...]

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Tell the Story

I watched in agony as my beloved Cowboys got shredded like a document at an Enron accounting party.As usual, I was intrigued by the background information that the announcers provided. Story after story. Neat insights. Quips. Humor. All of it added to the game, even though the outcome was to my disliking. But it serves [...]

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Church Marketing 2010

So if you follow this blog at all, you most likely have a passion to reach the unchurched, whether in person, through your website, marketing or social media.  We at faithHighway are huge fans of the folks over at the Center for Church Communication, as they constantly pump out invaluable marketing and branding information for [...]

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First Impressions: Site fails for missing key navigation elements, poor functionality and incomplete content

First Impressions is facilitated through Guest Reflections. People are asked to pick a website from a church in their area at random and review it. These sites may or may not be powered by faithHighway. Church Location: Birmingham, AL User Profile: Female 60 or more years old Caucasian Area Resident 3 to 5 years Attends [...]

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Patience in a “Now Generation”

I recently bought the new Black Eyed Pea’s CD- The E.N.D. (Energy Never Dies) and was listened to the full CD before deciding on my few favorite songs. This one song called, “Now Generation,” caught my attention, and I replayed it a few times as I pondered how a “Now Generation,” can learn patience…especially in [...]

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