Media Outreach

Is FREE worth it?

So, I’ve seen lots of churches take on live streaming to reach the growing online community.  With the rate of online users access streaming video each day, there is no question that churches should consider their role in this essential outreach tool. I’m always excited to hear that churches I work with are experimenting with [...]

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First Impressions: Site fails to measure up across the board.

First Impressions is facilitated through Guest Reflections. People are asked to pick a website from a church in their area at random and review it. These sites may or may not be powered by faithHighway. Church Location: Seattle, WA User Profile: Female 18 to 24 years old Caucasian Area Resident 1 to 2 years Attends [...]

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Facebook Privacy- Part 2- What are all those settings for anyway?

If you’re interested in social media at all, then you’re probably aware of all the recent discussions around the privacy issues. Last week, in part 1 of Facebook privacy,  we covered a new privacy setting: Login Notifications. If you’re not 100% sure about all of the different privacy settings Facebook offers, here’s a little explanation [...]

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The Q: Why Twitter?

Hello blogosphere! Today, I decided to take a departure from the video blog of “The Q” and just type. Maybe it was lots of the talking I did this weekend (my mother graduated with her Master of Theology and I had to be “on” at her party and commencement reception so she could show off [...]

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The Church and “Getting Naked”

I recently read the book Getting Naked by Patrick Lencioni. The premise of the book is a fictitious story of a man at a consulting firm that is forced by his superiors to spend time with their new acquisition, a smaller rival consulting firm. Lencioni uses many of his personal experiences in the book to [...]

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First Impressions: Well-rounded site receives a B plus.

First Impressions is facilitated through Guest Reflections. People are asked to pick a website from a church in their area at random and review it. These sites may or may not be powered by faithHighway. Church Location: Alta Loma, CA User Profile: Female 40 to 49 Years Old Caucasian Area Resident for 6 to 10 [...]

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Control vs. Influence in Social Media

I just read a blog entitled “Social Policies Will Backfire” written by Jay Deragon and posted on The Relationship Economy’s blog. We’ve previously talked about setting social media guidelines for your church or organization and I thought this was a little bit of a different spin on the topic. Some pertinent points to consider: Fear [...]

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Facebook Privacy- Part 1: Login Notifications

This past weekend I went to a friend’s engagement party. I have known the groom for 12 years and had not met his soon-to-be bride until this weekend.  I knew they had met on Facebook, but wasn’t exactly sure how it all went down…until I asked. The groom informed me that he had searched “tennis [...]

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Link Love – Everything a Church Does is Marketing

We’ve spent the past few weeks discussing how important it is to utilize your people as brand evangelists (Investing Marketing Dollars in your Members and Corporate Twitter vs Brand Evangelists). This past week I came across an interesting article by David Tonen. Amidst a church plant here in the Austin area, this article affirmed our [...]

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First Impressions: Site receives a C for average site elements.

First Impressions is facilitated through Guest Reflections. People are asked to pick a website from a church in their area at random and review it. These sites may or may not be powered by faithHighway. Church Location: Apple Valley, CA User Profile: Female 30 to 39 years old African-American Area Resident for 1 to 2 [...]

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