Media Outreach

First Impressions is facilitated through Guest Reflections. People are asked to pick a website from a church in their area at random and review it. These sites may or may not be powered by faithHighway.

Church Location: Gloucester, VA

User Profile:

• Female
• 25 to 29 years old
• African- American
• Area Resident for 11 or more years
• Attends Church 1 to 4 times per year

Final Grade: Overall, a good website. The visitor found good information easily, and her only disappointment was with the graphics.

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“Tabs on the left of the screen led to all information. It was organized in a way that was easy to use.”
The site visitor found no errors or broken links and all of the pages loaded quickly.
“I liked that the information is current and they provide a lot of information on their website for anyone new in the area to check them out. I also like that they included pictures of some of the activities that go on at this church.”
“The pictures are absolutely beautiful but the colors that they used are boring. I found myself clicking through just wasn’t keeping my attention.”

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What is your overall first impression of this site?

“My very first impression of this website was this church has a very nice web page. Most churches in the area do not have web pages so it’s a relief to find one that does. Also, the tabs on the side gave me the impression that I would find a lot of information for any questions that I may have.”

What would make this site better?

“Better color selection on pages. Also if there wasn’t so many bible versus at the beginning on the home page. I am not saying to delete all of them but I feel that the home page should be an introduction about the church and it’s history in the Christian society.”

Would you visit this church based on the site?

“Probably.”

faithHighway Tips for improvement…
…from a design expert:

“One thing that can really transform a site is by moving all of your text into the inside pages. Too much text on a home page can drive your audience away.  When coming to a home page, people need something simple to look at and pleasing to the eye. More images… Less text.”

…from a programming expert:

“This site is using 19 keywords, but it is recommended that you use 10 keywords or less for better SEO results.”

…from a web outreach expert:

“The main banner is done in flash needlessly. Converting it to a static graphic will allow it to display properly in mobile devices and iPads.”

Photo By: Mykl Roventine