Media Outreach

I’m a PC. Ever since I was a young teen (I refuse to say I was ever a Tween), I have been a PC. When I hit the computer lab at school, I hated the Mac. Maybe it was that stupid “uh-oh” sound it made when you hit backspace too many times. Or the fact the mouse only had one button. I just feel an affinity for PC’s.

Then, I traded in my Blackberry for an iPhone a few years ago. I’m not going to tell you it’s the greatest phone ever. I will tell you that it changed the way I looked at media on the go. It quickly integrated into my day-to-day activities. My shopping lists, my music, my rolodex, all contained in one handy little machine.

As I am sure you have heard, Apple released a new iPhone. I am currently waiting for mine to ship. I also imagine you’ve heard about the “reception issues” of the new iPhone. You have to love the media. Things aren’t always as they seem.  Anandtech, an independent research company put the issues to the test. Here’s what they found:

1. Yes, there is a higher signal attenuation when held in a certain way than other phone models
2. Even with the attenuation, the signal outperforms all previous iPhone models in signal strength.

So, here you have a piece of $200 equipment that outperforms its predecessors, but isn’t perfect, and you have a mob of fanboys up in arms. How should Apple respond?

Then, I thought about my church. How many services have I attended and we have a great worship service, great preaching, and I focus on “this would have been awesome, if only the cushion in my seat was squishier” or “I didn’t really care for that last song, otherwise, this would be amazing.” Why do we focus on the minute details of the things that may not be perfect, allowing it to ruin the entire experience, when the reality is things are great?

Oh, and if you want to read more about the iPhone report, here’s a link for you- http://mashable.com/2010/06/30/iphone-4-reception-indepth/

Photo By: davidgsteadman