A blog post on Church Marketing Sucks’ blog by Brian Gaffney caught my attention this week. (disclaimer: we advertise with CMSucks- but I didn’t choose this blog because of that.)
In his post, Brian Gaffney, talks about the messages your church marketing materials are sending. He relates it to a sports team and how the coveted position is not the bench warmer….it’s to be out in the field playing, when our name is called.
Is your marketing material Smart? Creative? Fun? Jesus was all of those things. Culture tells us that marketing should be fun, yet when it comes to the church, somehow people expect it to be different. Why?
He asks a couple of thought provoking questions that I think you would benefit from:
- “What does your church’s communications and marketing material say?”
- “Does it invite the audience to ride the benches or get into the trenches?”
Read the whole post and leave your thoughts.
Photo By: ArunMarsh
This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.