Communication can be the difference of right or wrong, success or failure and life or death. Church marketing guru, Steve Fogg, shares a list of his favorite communication tools on a recent blog post.
When thinking about what works for your audience, what all do you take into consideration? Do you consider where they spend their time and energy…or wonder what works better for you? It’s always easy to do what is easy and natural for us, but we must always think about how our audience is receiving the message. Many argue the medium versus message point…the thought that the medium is just as important as the message itself.
How we say things is just as important as what we are saying. If our only method of ministry is printed on paper that goes in the trash, how effective is it? Or, if our ministry only lives online and doesn’t have the application of people loving each other face-to-face, we’re missing it.
There are more and more ways to communicate with our community, visitors and members. It’s just a matter of being intentional and communicating in languages they are already speaking.
See Steve’s top 5 of 13 listed below:
- Youtube
- Vimeo
- Wufoo forms
Do any of these fall into your top communication tools? If not, what are the top applications in your list? We’d love to have a list to share with other pastors and ministry leaders!
Photo By: Ivan Walsh
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