Media Outreach

Go Live of the Week: Power Company Kids Club

Check out this new site from faithHighway! Power Company Kids Club Favorite Feature: Flash Boxes – The flash boxes on the bottom are a creative method of using a small area to convey additional content. Additional Features: Complementary Images – Client took the time to create their own images to supplement their written content – [...]

Continue reading...

Study Shows People with Lower Self Esteem Use Facebook More than Others

CNN posted a video on Facebook and how it might used to affect one’s self esteem. The study found that people who scored higher on narcissism and lower on self esteem were apt to spending more time on the popular social networking site. It’s a way for one with lower self esteem to promote themselves [...]

Continue reading...

Reaching the Spanish Speaking Community

If you live in Texas, or other multicultural border states, it is quite possible you are exposed regularly to marketing and product packaging in Spanish. According to a Directory One article, the U.S. Census states that American Hispanic population is currently at 40 million today and is projected to grow to nearly 50 million within [...]

Continue reading...

Church Marketing Alone Won’t Cut It…

When you put the words “marketing” and “church” together, do you cringe? Does church marketing scare you or give you a negative vibe in your bones? Marketing in general can be scary. It’s about trying new things and reusing old ideas to get your message out there. Whether you choose to use a mouth-to-mouth model [...]

Continue reading...

Guerilla Marketing

If you aren’t familiar with Guerilla Marketing yet, you should be.  Why?  Because I know that many a church has a restricted marketing budget and Guerilla Marketing is one great way to reach the community without spending a fortune. Just in case you aren’t certain what Guerilla Marketing is, Wikipedia defines it as “an unconventional [...]

Continue reading...

Upcoming Webinars!

Did you know that faithHighway offers free webinars to help you make the most of your online presence? If you are interested in attending a webinar, simply visit the faithHighway Support Center! Over the next couple weeks, the faithHighway team will be addressing the following topics: Advanced Content Setup: Friday, 9/17 (1:30 pm) Using Tables [...]

Continue reading...

Featured Product of the Week: Small Group Manager

Finding the right small group is just a few clicks away. We’ve created an editable database that stores all your cell groups, and visitors to the site.  Simply submit a few criteria like the type of group, day the group meets, and location, and it delivers the best matches for the visitor. This manager simplifies [...]

Continue reading...

Let’s Talk About Social Media Dependency

You might not realize it, but there’s a good chance you somehow must get your daily status buzz from reading through a hundred or so of your friend’s status updates. There’s a need that’s being met when you read your friend’s wall posts or click “like” on one of their pictures. When you can’t connect, [...]

Continue reading...

Go Live of the Week: River of Life

Check out this new site from faithHighway! River of Life; Phoenix, AZ Favorite Feature: Flash Banner – It uses a video feed that gives it constant motion and has a calming effect, but it isn’t so over the top that it interferes with the motion of the flash events. Additional Features: Custom Evite Customized email [...]

Continue reading...

Does your Grandma Tweet? Fan? Like? Or Blog?

Recent studies from the Pew Internet & Life Project show that “older” adults are catching up with the young folks on social networking sites. For 50-64 year olds, use of social networking sites has increased by 88 percent since last year. And for those older than 65, it has doubled. (Pew Internet) From the same [...]

Continue reading...