Media Outreach

QR Codes are popping up everywhere. Whether or not your phone reads a QR Code or not, you’ve probably seen them on boxes of cereal, billboards and in magazines.

Jay Baer gives us 3 tips on when QR Codes are more valuable than just a URL:

1. Unlock information, not a destination
2. Lead the user to information that’s relevant immediately
3. Perfect mobile formatting of the information delivered

I agree that QR Codes shouldn’t just be a destination. Give the person who takes the time to scan the QR code something valuable.

What does this mean for your church?

Think outside the box. Use QR Codes:

-          At the entrance of your sanctuary for people to scan and download an electronic version of your church bulletin (Go Green!)

-          In your printed church bulletin to receive details for church events. Provide time, date, place, rsvp info within the QR Code.

-          To provide sermon notes

What other ways can you think of to use a QR Code in your church?

*photo by waxorian