Media Outreach

Promoting Your Church This Easter – Part 2

As discussed last week, Easter is the most visited day of the church year.  The necessity of avid preparation for an influx of visitors and attendance is no secret. The shocking statistic below lead me to post an article about the importance of follow up. Research has shown that almost 90% of guests will return to the [...]

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Promoting Your Church This Easter Part 1

As 63% of Americans, clothed in perfectly bright matching outfits, venture from their homes to the church of their choice this Easter, what will your church do to prepare? I always see an influx in church ads around the community this time of year.  Some promote themselves with cheery spring colors, while others promote a new [...]

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Hosting Outreach Events vs. Participating in Community Events

Something has been on my mind a lot lately. It is the notion of a church’s involvement in the community. I think there is an unfortunate mindset that the church’s involvement in the community should be on the church’s terms.  I know I’ve totally been there.  Don’t get me wrong – events that the church hosts [...]

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Conversations with the Community – Part 2

As discussed in Part 1 of Conversations with the Community, this portion of the series is to offer ideas as to the content of your tweets and status updates.  Prior to this stage, a little planning will go a long way.  Make sure to plot out a timeframe and goals, as well as recruit fellow [...]

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Conversations with the Community – Part 1

There is no question that one of the greatest benefits of social media is conversation.  We can strike a connection with our fellow tweeters or facebookers that may have never happened in the first place.  I’ve met people after having spent months interacting with them online first – and I swear it’s like running into [...]

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Content Audit

If you’ve ever lived near a small lake, river or pond, you know that shallow, stagnant water is less than desirable. It carries more than a stench: a thick, humid, putrid cloud of gnats and overall nastiness.  When a drought ensues, and all that remains of a once beautiful oasis, is a thin layer of [...]

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Grace Road Church Gives One More Reason to Join Facebook

For those churches seeking one more reason to join the social networks to reach your community, I have it here. The compelling and encouraging story of Grace Road Church testifies to the effectiveness of outreach on Facebook. A Rochester news station reports the captivating testimony here. Grace Road Church began its mission just one year ago, with Pastor [...]

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Church Resources

Trying to pull off that mega-church look with sticks and rocks?  Have no fear! Church resources are here.  There I got my cheesiness out for the day. Today we focus on the awesome folks that provide us with the free resources needed to take The Church to the next level of cultural relevance. http://open.lifechurch.tv/resources -Powered by the [...]

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Church Marketing 2010

So if you follow this blog at all, you most likely have a passion to reach the unchurched, whether in person, through your website, marketing or social media.  We at faithHighway are huge fans of the folks over at the Center for Church Communication, as they constantly pump out invaluable marketing and branding information for [...]

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Link Love Article: New Design Trends for the New Year

So what does 2010 hold?  After a year of economic turmoil, our eyes look up for a year of forward movement.  Although the market took a turn for the worst in ‘09, technology and design have continued to keep hopeful momentum. According to WebDesignLedger we can expect great new designs for our visual consumption.  Here are [...]

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