Media Outreach

5 Ways a Christmas Campaign can Increase Your Outreach

Many organizations don’t believe in doing seasonal campaigns. And for some, that is valid. For some, the time of the year has no bearings on what they provide their audience. But for churches, the Christmas season is incredibly important.  For many believers…and even some unbelievers…the tradition of attending church at Christmas is one of the few [...]

Continue reading...

Info is Everywhere

A recent Pew Research poll revealed that, even though 50% of Americans read print and/or Web editions of newspapers for local info weekly, more than two-thirds (69%) say that if their local newspaper ceased to exist, there would be very little impact on their ability to find the local information they seek. This concept would be [...]

Continue reading...

Increase Web Traffic via Organic Search

If you’re interested in driving traffic to your website, MarketingProfs is a great resource. In this recent article, How to Increase Web Traffic Via Organic Search, there are some key points I’d like to highlight. “There should be no guesswork in your content-creation process.” We all know that content is king.  A beautiful website with awesome [...]

Continue reading...

What Tech is Here to Stay?

How do you know what technology to invest in? How do you know whether it will thrive or flop? This INFOGRAPHIC shows us plenty of “promising” tech gadgets that have come and gone. But…looking at today’s technology, how do we know what will last?  Should you spend time and energy on a mobile app?  Are QR codes [...]

Continue reading...

Email Marketing Ignorance Can Be Costly

Even ignorance can get us into trouble. Ill-intentioned or not, the law doesn’t change whether we know it or not. Email marketing laws are strict and a-plenty.  eHow shares that “commercial email senders [must] follow certain regulations in order to be considered legitimate senders, and not spammers.” In fact, “a sender must send only to those who [...]

Continue reading...

Five Ways You May Not Be Thinking to Advertise

Some of these may seem very obvious, but the truth is many of the below advertising methods are left untapped for local, non-franchised organizations.  They are actually often times overlooked as people search for the next “latest and greatest” ad medium. Email List Rental – The great thing about renting an email list is the ability [...]

Continue reading...

A Salute to the Finisher

Have you ever watched Man v. Food?  It’s a goofy food-umentary* that follows a food lover traveling across the nation from famous foodery to foodery**.   Often times he takes the infamous “challenge” that the restaurant has for its patrons like eating a 5lb grilled cheese sandwich, the spiciest pepper known to man, or a giant [...]

Continue reading...

Five Ways to Fail at Targeting Your Audience

Reaching your audience is and always has been a process. Honing that audience, and the strategy to reach them, is an ongoing progression.  Make sure you don’t find yourself in these pitfalls. Assume that more is more. The adage that ‘less is more’ rears its head again.  Attracting every person on the planet is impossible. [...]

Continue reading...

Stop Trying to Make Everyone Happy

This past week I was able to participate in the Willow Creek Global Leadership Summit.  I was very excited to hear Seth Godin, the best-selling author, blogger, and all around marketing guru. One of the phrases he mentioned is still resonating loudly in my mind.  The notion that our culture often times defaults to “create average [...]

Continue reading...

Mobile Devices and Their Vices

Roughly 20% of smart phone users would rather go a week without seeing their significant other than give up their phone. 22% of people would rather give up their toothbrush than their cell phones. That makes me 78% grossed out and 100% sad. As creatures of relationship, we are sure quick to ignore a conversation in person to [...]

Continue reading...