Media Outreach

10 Ways to Ensure Your Email is Marked as Spam

One of the most successful forms of marketing, with one of the most efficient ROIs, is email marketing.  We all know that SPAM is crazier than ever.  So, make sure that your email is making it past the filter, and past the users’ delete button, to ensure that it is actually opened. Use a subject [...]

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Spotty Marketing vs The Sweet Spot

Have you ever seen those magicians do that trick with the cups and ball?  Placing a ball beneath one cup, the entertainer pulls out two other cups and with slight of hand, starts ominously sliding, swirling and mixing the cups around and around on a table, attempting to move so rapidly that the audience can’t [...]

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Perception Inventory

When you go to make a big purchase, who do you consult? Is there a go-to person you confide in to offer trustworthy advice? For instance, when my husband and I started the process of buying our first house a few years ago, we asked our parents about what to expect, who to use for [...]

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Reaching the Reached

The toughest mission field is right in my own backyard.  So many people grow up thinking they are a believer.  Whether they attend church (infrequently), or with the unfortunate belief that living in America makes them a Christian, I come in contact with so many that are confident in their salvation (those that fully believe [...]

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Social Media Usage

Lifeway released research earlier this year regarding churches and their usage on social networks and the web.  While I believe it is kind of sad that less than half of churches are actively pursuing Facebook as a means to reach people, there was other interesting information regarding website updates. How can we expect people to [...]

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Facebook Advertising 101

Have you ever considered utilizing Facebook as more than just a place to connect and build relationships with current attendees and recent visitors? Facebook has created an easy way to target your ideal church demographics, while pacing the advertising at your budget. Choose who you will advertise to based on age, gender, city, state, country, [...]

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5 Things I’ve Learned in the Production of a Website

We’ve recently been working on the redesign of one of our corporate websites, and I’ve been heavily involved in the production. There are many details to consider when working on an organization’s site, and I’ve compiled a brief list of the ones I find should never be overlooked. Know Where You Want to Go – [...]

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10 Things a Bad Church Website Will Not Do For You

More than half of pastors aren’t satisfied with their website.  I don’t think this is simply because the website design isn’t good enough or the functionality isn’t interactive enough.  While these are 2 huge factors of the 5 key elements of an effective website, I believe the root of pastors’ dissatisfaction lies within the hope [...]

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You Have a Website…Now What? (Re-post)

Yay! You have a website! It has amazing graphics, awesome features and, after pain-staking hours of labor, great content. But…now what?  Are people coming to your site? Has it become the main hub of activity for your church or organization? One very important step in setting up a new website is in regard to site [...]

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Greatest Way to Reach the Unchurched Online

According to Rainer Research, 90% of the unchurched choose a church based on the pastor/preaching.  Only 7% of the unchurched select a church based on location.  With this truth, we know it’s incredibly important to give visitors exposure to the preaching as much and often as possible. This comes with a huge BUT in my [...]

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