One of the things I find most common as I talk to pastors and church leaders every day is that most churches have a volunteer who is their “webmaster.” The title “webmaster” is the first sign that things probably are not going well for the church when it comes to their web strategy. Too often [...]
Continue reading...13. January 2012
Using technology to speak our culture’s language continues to grow in necessity all the time. No doubt there. But the question becomes, when is it NOT the right way to engage your audience? Since church is in the business of people and meaningful relationships, there is a time when utilizing technology is not the answer. When [...]
Continue reading...9. January 2012
When someone is looking for a church, it is very rare for them to dive head-first into being a fully involved member on the very first Sunday. Most of the time, there is almost a “trial-period” when people are checking out everything they can about your church. The beauty of it is that they are [...]
Continue reading...2. January 2012
I’m sure we’ve all heard of how powerful social media can be when used properly by a church. The untold benefits and promised value of Facebook and Twitter is really alluring for most pastors, and we’ve all been looking for a way to incorporate it into our church outreach ministry. The problem is that most [...]
Continue reading...12. December 2011
It’s that time of year again. The time between Thanksgiving and New Years is my favorite time of the year. I love the times with family, friends, food and festivities. Statistically one of the best times for churches to see more first time guests is Christmas. As Nelson Searcy says, every first time guest that [...]
Continue reading...2. December 2011
“Try to make a site that is so fantastic you become an authority in your niche.” – Matt Cutts, Head of Google Web’s SPAM Team. As a church, what is your niche? By now, most established churches can accurately define what they offer to the community and who it is they are trying to reach (niche). A [...]
Continue reading...21. November 2011
One of the toughest things for churches these days is connecting visitors and new members into small groups and ministries. It seems assimilation becomes harder and harder as the church grows. faithHighway has created a way for churches to connect with visitors and members. Christianity Today did a study that found that people who get connected into [...]
Continue reading...18. November 2011
With Christmas being one of the highest attended church days of the year, it’s important that your site is looking its finest! These quick fixes will ensure your website will welcome your visitors, while giving them all the information they seek. Make sure your service times are available on the home page. Your online guests will [...]
Continue reading...14. November 2011
In this post I’d like for us to get back to Church 101. In Matthew 28, Jesus tells his disciples to “Go therefore and make disciples of all the nations, baptizing them and teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end [...]
Continue reading...7. November 2011
A few months ago I was asked by my brother if I would like to go rock climbing with him. It was something he had been doing for the past six months or so and everything about it appealed to his competitive nature. I told him I would gladly go, I would love to spend [...]
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1. February 2012
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