Media Outreach

Blog Review: Are We Building Bench-Riding Believers?

A blog post on Church Marketing Sucks’ blog by Brian Gaffney caught my attention this week. (disclaimer: we advertise with CMSucks- but I didn’t choose this blog because of that.) In his post, Brian Gaffney, talks about the messages your church marketing materials are sending. He relates it to a sports team and how the coveted [...]

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Communication Tools To Make or Break You

Communication  can be the difference of right or wrong, success or failure and life or death.  Church marketing guru, Steve Fogg, shares a list of his favorite communication tools on a  recent blog post. When thinking about what works for your audience, what all do you take into consideration?  Do you consider where they spend their [...]

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Blog Review: 40 Ways You Can Invite People to Church

I ran across this blog post- 40 Ways You Can Invite People to Church by Michael Lukaszewski and thought there were some good ideas on inviting people to church. Click on the link above to read the whole list. Some of my favorite ones were: Dress up like a Star Wars character wherever there are people and take [...]

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Made to be You!

Yesterday I spent 12 hours staring at a teleprompter and green screen- listening to the same script over and over.  I had never done that before and I quickly realized that I was not made to work in a film studio. Maybe if I was designing a set or directing, I could do it.  My [...]

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Simplicity

If you’re a seamstress, then, to you, Simplicity is the brand of sewing patterns and materials. I have a sewing machine. I make pillows…and well, hem my pants….that’s about it. I’m not a seamstress. Sewing isn’t my definition of simplicity. Sewing isn’t the point of this post. Simplicity is. I love simple things. I don’t like lots [...]

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What If We Let Our Churches Fail?

I’m curious. What would happen if we let our churches fail a little more? What would happen if we let go and allowed positions to remain unfilled? What if there were no greeters to open the front door on Sunday morning? What if the lights were off and the preschool rooms were vacant when families come to drop off [...]

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Blog Review: Green Stop Signs in Church Marketing

A recent post on Church Marketing Sucks by Paul Hickernell talked about church marketing through it’s communication pieces: bulletins, invite cards, announcements, slides…etc. Using lots of fonts, words, colors and designs, isn’t always a good thing. A stop sign does its job because it’s simple and recognizable. Our brain is trained to react when it [...]

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Fall Events

The fall is just around the corner. Careful…it might come right out and bite you. Anyway, that means those huge back-to-school church kick-off events are also right around the corner. Have you started the plans yet? Now is the time. Here are a few things to consider for your fall event. Make sure the event is relevant to your audience. Just [...]

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Five Ways to Ruin Your Website

While are many wonderful things you can do to continually enhance your website, there are just as many things you can do to degenerate it as well.  More than 8 out of 10 people will attend your church after first visiting the website.  The quality of the site can only increase if you want to [...]

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First Impressions: Decent content and functionality with poor graphics yields a B minus

First Impressions is facilitated through Guest Reflections. People are asked to pick a website from a church in their area at random and review it. These sites may or may not be powered by faithHighway. Church Location: Detroit, MI User Profile: Female 30 to 39 years old African-American Area Resident for 11 or more years Attends Church 2 or [...]

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