Media Outreach

5 Ways to Prep Your Website for Christmas

With Christmas being one of the highest attended church days of the year, it’s important that your site is looking its finest!  These quick fixes will ensure your website will welcome your visitors, while giving them all the information they seek. Make sure your service times are available on the home page. Your online guests will [...]

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Social Media Marketing Isn’t Enough

Yes! You’re right! Social media marketing is a great idea! But, experts say that alone isn’t enough to build your brand. A recent study shows that social media does work as a means to increase your brand, but that “you shouldn’t put all your eggs into one basket.” While this study was specifically for fast food chains, [...]

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Increase Web Traffic via Organic Search

If you’re interested in driving traffic to your website, MarketingProfs is a great resource. In this recent article, How to Increase Web Traffic Via Organic Search, there are some key points I’d like to highlight. “There should be no guesswork in your content-creation process.” We all know that content is king.  A beautiful website with awesome [...]

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A Custom Facebook Page that Helps Your Ministry

What a custom Facebook page is not, is a website for your church or ministry. Many large companies and large churches have a custom Facebook page, but it in no way replaces their custom website. There are many things you can do on a custom website that aren’t afforded to you on a custom Facebook [...]

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Stop Trying to Make Everyone Happy

This past week I was able to participate in the Willow Creek Global Leadership Summit.  I was very excited to hear Seth Godin, the best-selling author, blogger, and all around marketing guru. One of the phrases he mentioned is still resonating loudly in my mind.  The notion that our culture often times defaults to “create average [...]

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The Q- What is branding? Your products.

Believe it or not, churches have products. Even if you don’t have a church store, you have a unique offering that people want, and that offering is a part of your brand. So what is a church’s products? Watch the Q today to find out. pic By The Library of Congress

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The Q- Branding your Church- Positioning

Today, Greg talks about the importance of defining your positioning in your city. Before you know what your positioning is, you need to know what positioning means. In this week’s Q, we cover what positioning is, how to define it, and how it fits into branding your church. pic by ??ø???_B?????

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Spotty Marketing vs The Sweet Spot

Have you ever seen those magicians do that trick with the cups and ball?  Placing a ball beneath one cup, the entertainer pulls out two other cups and with slight of hand, starts ominously sliding, swirling and mixing the cups around and around on a table, attempting to move so rapidly that the audience can’t [...]

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The Q: What is branding- part 1

Greg introduces a new series on branding your church. Do you know the difference between your brand and your logo? How about your positioning? For that matter, do you even know what positioning is and how it can help your church? Today we take step one by looking at what branding means. Over the next few [...]

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Facebook Advertising 101

Have you ever considered utilizing Facebook as more than just a place to connect and build relationships with current attendees and recent visitors? Facebook has created an easy way to target your ideal church demographics, while pacing the advertising at your budget. Choose who you will advertise to based on age, gender, city, state, country, [...]

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