Media Outreach

Brand Sync

Everywhere we turn, there is another application to help us sync one device to another. I’m not going to lie. Every time I hear that word, I’m captured. We’re always looking for faster ways to do things.  But, as always, faster isn’t always better. Knowing the pace our culture has set, it’s important to have certain [...]

Continue reading...

Blog Review: Are We Building Bench-Riding Believers?

A blog post on Church Marketing Sucks’ blog by Brian Gaffney caught my attention this week. (disclaimer: we advertise with CMSucks- but I didn’t choose this blog because of that.) In his post, Brian Gaffney, talks about the messages your church marketing materials are sending. He relates it to a sports team and how the coveted [...]

Continue reading...

Blog Review: Green Stop Signs in Church Marketing

A recent post on Church Marketing Sucks by Paul Hickernell talked about church marketing through it’s communication pieces: bulletins, invite cards, announcements, slides…etc. Using lots of fonts, words, colors and designs, isn’t always a good thing. A stop sign does its job because it’s simple and recognizable. Our brain is trained to react when it [...]

Continue reading...

Link Love – Everything a Church Does is Marketing

We’ve spent the past few weeks discussing how important it is to utilize your people as brand evangelists (Investing Marketing Dollars in your Members and Corporate Twitter vs Brand Evangelists). This past week I came across an interesting article by David Tonen. Amidst a church plant here in the Austin area, this article affirmed our [...]

Continue reading...

Best Practices- The rest of the year

Resurrection Sunday was great at my church. I haven’t laughed so much at church in a very long time. Amongst the gems from Pastor Tony were “Jesus is like the death star. When you get close, he pulls you in with his tractor beam”, “Mo’ money, that’s right, mo’ problems”, and “if you hate your [...]

Continue reading...

Best Practices- Sermon Graphic usage

Happy Saint Patrick’s day to you, Andy’s dear reader(s)! As you can see, I am once again burdened privileged with bringing your website best practices as Andy spends his day with his visiting parents (hi Mr. & Mrs. Grove). For the last few weeks, I have been working with my pastor on sermon graphics, sermon series [...]

Continue reading...

Terrible Spaghetti = Free Logo

Hosting a “singles” Valentine’s Day party during my sophomore year in college, I had no idea what I was in for.   I had invited all of the college interns from our church over for a night with games and food, keeping our minds off our blaring singleness. I was rushing around in my tiny kitchen, trying [...]

Continue reading...

85 Percent of people are finding their church based on the website

According to “Your Church Magazine” Currently, 80 to 85 percent of people are finding their church based on websites If you read further in this article you will also find that 85 percent of church websites are poorly designed, 10 percent are merely adequate, and only five percent can be considered really good So what does this mean for [...]

Continue reading...

First Look

pic by nolifebeforecoffee “The Lord does not look at the things man looks at. Man looks at the outward appearance, but the Lord looks at the heart.” (1 Samuel 16:7) One of the most overlooked concepts in ministry is the importance of the first look. We all know our own heart. We know God looks inside of [...]

Continue reading...

Multiple Hooks

Growing up, I used to go fishing with Jeff and his family down in Port Arthur. At the age of eight, I knew next to nothing about fishing other than you needed a fishing pole, some bait, and a place to fish. So this trip surprised me. First, we piled into a boat and headed [...]

Continue reading...