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Social Media Resolutions for 2012
I’m sure we’ve all heard of how powerful social media can be when used properly by a church. The untold benefits and promised value of Facebook and Twitter is really alluring for most pastors, and we’ve all been looking for a way to incorporate it into our church outreach ministry. The problem is that most [...]
Continue reading...Marketing Goals for the New Year
19. December 2011
We are coming up on a New Year, a new season, and a great time to set new goals for marketing and outreach. Most churches fly by the seat of their pants when it comes to marketing and that is one of the reasons why so many churches in America are declining. Internet marketing and church [...]
Continue reading...5 Ways to Engage Your Community with Social Media this Christmas
9. December 2011
We know that as churches, we don’t compete with each other…well hopefully that’s the attitude! But, we do compete for people’s time. This season of the year, we’re competing with shopping, crazy holiday party schedules, gift wrapping, aggressive angry drivers, exhaustion and more! Social media is one way that we can connect with people throughout the [...]
Continue reading...Free Christmas Media stuff
6. December 2011
Who doesn’t like free stuff? The guys over at Echo Hub put together a list of Christmas Media Freebies. My favorites from their list are: WorshipHouse Media- 12 Days of Christmas.- Visit their site on the days marked with a bow on their calendar and unwrap your free gift. Igniter Media- Giving away a free Holly Branch Loop Muddy [...]
Continue reading...Become a Website Authority in Your Niche
2. December 2011
“Try to make a site that is so fantastic you become an authority in your niche.” – Matt Cutts, Head of Google Web’s SPAM Team. As a church, what is your niche? By now, most established churches can accurately define what they offer to the community and who it is they are trying to reach (niche). A [...]
Continue reading...10 Seconds to Shine
4. November 2011
According to Use It research, online visitors, “often leave web pages in 10–20 seconds.” The question is, what do those 10-20 seconds say about you…and what do those 10-20 seconds offer your brand? The research concludes that you should , “communicate your value proposition within 10 seconds.” So take the test. The good news is that it [...]
Continue reading...Social Media Marketing Isn’t Enough
28. October 2011
Yes! You’re right! Social media marketing is a great idea! But, experts say that alone isn’t enough to build your brand. A recent study shows that social media does work as a means to increase your brand, but that “you shouldn’t put all your eggs into one basket.” While this study was specifically for fast food chains, [...]
Continue reading...How Consumers are Influenced: Socially, Locally and Mobil-ly
25. October 2011
Source: Nielsen Wire
Continue reading...Build Familiarity
17. October 2011
Ok, so it seems like it would be a no brainer that a church would want to let everyone they possibly could in their community know that they exist. Can you believe that I actually had a Pastor tell me that he did not want a church website because in his words, ”everyone would be [...]
Continue reading...Info is Everywhere
14. October 2011
A recent Pew Research poll revealed that, even though 50% of Americans read print and/or Web editions of newspapers for local info weekly, more than two-thirds (69%) say that if their local newspaper ceased to exist, there would be very little impact on their ability to find the local information they seek. This concept would be [...]
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© 2011 Media Outreach by faithHighway
2. January 2012
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