Media Outreach

In Social Media Everyone Becomes a Reporter

In light of the tragic airplane incident in Austin last week, I had some new light shed on the way people receive and report their news. I had just finished a meeting and was on my way back to the office on Thursday morning when we saw black smoke. It wasn’t too far from us, so [...]

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The Boomers and the Web

It might be very easy to dismiss the Baby Boomer generation from the work you do on the internet. You may be thinking that if they are over 50, they probably aren’t doing much on the internet. While that may have been true a few years ago, it’s not any more. The trend is revealing [...]

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January in Review

In case you missed them…here are our top blog posts for January: Church Marketing 2010 – A brief overlook of what church marketing will probably look like in the near future. Church-Resources –  A list of useful Web sites for churches, including free graphic sites to administrative help sites. Top Terms Used in Facebook Statuses in 2009 Link [...]

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Mobile Web sites…Does your church have one?

Did you know that 55% of adults in America use a handheld device access the Internet on a regular basis? (Pew Research Jan 2010) In 2009, nearly one-fifth (19%) of Americans used the Internet on their mobile phones, up from 2007 when only 11% used their mobiles to connect. These statistics are just for connecting on wireless [...]

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A Cape, a Website, and a Point

Sitting at the computer, staring at your church website, you notice a glaring problem.  Traffic to your site is dwindling and your web pages are cluttered with paragraphs of text, overpowering your sweet new website design. Clean content is desperately needed! Put on your cape, because today, you are the super hero.  With these simple rules, [...]

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Twitter and the Church

Social networks and blogs are quickly making way over personal emailing as a way of communication. According to research completed by The Neilsen Company, 67 percent of the global online population are using social networking sites like Facebook and micro blogging sites like Twitter to stay connected to their “community.” With the somewhat new trend of [...]

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And the Top Twitterers are…

Top Twitterers based on number of followers: Ashton Kutcher- 2,339,251 followers Ellen Degeneres- 1,993,474 followers Britney Spears- 1,927,625 followers CNN- 1,914,238 followers Twitter- 1,503,783 followers Barack Obama- 1,467,450 followers John Mayer- 1,410,658 followers Oprah Winfrey- 1,402,212 followers Ryan Seacrest- 1,367,634 followers The_Real_Shaq- 1,336,246 followers Source: Twittown pic by woodleywonderworks

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Grab Their Attention

Neilsen Online just came out with some internet usage stats for May 2009.  I thought they were interesting and goes to show just how much time people are on the Internet. During the month of May, the average person viewed 2,352 web pages. They spent an average of 56 seconds on each web page. With so little [...]

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Share This

Getting more traffic to your church site and building a buzz in the online community can greatly increase your ministry’s reach. Using a tool like ShareThis will make it easy for site visitors to share and connect with content in your site. Here’s a short guide to use ShareThis in your faithHighway website: Go to http://sharethis.com/ [...]

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Learning to Share Information Online

As you are checking out this blog, you’ll notice that we have added a new feature that allows you to share the information and encouragement you receive. Let’s say you are reading an interesting post about church planting. Although you might be a seasoned pastor in a 40 year old church, who does not need [...]

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