Media Outreach

10 Things a Bad Church Website Will Not Do For You

More than half of pastors aren’t satisfied with their website.  I don’t think this is simply because the website design isn’t good enough or the functionality isn’t interactive enough.  While these are 2 huge factors of the 5 key elements of an effective website, I believe the root of pastors’ dissatisfaction lies within the hope [...]

Continue reading...

You Have a Website…Now What? (Re-post)

Yay! You have a website! It has amazing graphics, awesome features and, after pain-staking hours of labor, great content. But…now what?  Are people coming to your site? Has it become the main hub of activity for your church or organization? One very important step in setting up a new website is in regard to site [...]

Continue reading...

Will Cell Phones Replace Cash Registers?

In a recent report on CNN Tech, a new phone app is available for iPhone, Android and iPad users that allows them to check-in to a store and be put on a list that allows the cashier to find your name and take the payment from your account, which is linked to your credit card. [...]

Continue reading...

May 15th -Internet Evangelism Day- and FREE eBook

Internet Evangelism Day was created to have one day focused on communicating the potential the Internet can have on the Church. It was created to share tools, ideas and information on all things that can be used for digital evangelism. Is your church or ministry taking advantage of all the outreach capabilities the Internet offers? [...]

Continue reading...

The World is Shrinking!

Okay, well maybe not. But, it sure seems that way as technology connects us to strangers across the world through the Internet and social networks. Think about 100 years ago.  How many people could say they knew someone that lived across the globe (unless they used to live there)? The Internet has influenced our lives [...]

Continue reading...

ROL – Return on Likes

This week, I challenge each of us to determine the “Return on Likes” to our Facebook fan pages.  Just like with any marketing, we know the importance of tracking our efforts and success. So, how successful is your Facebook page?  Those likes on your page – who are they?  What do they represent about you, [...]

Continue reading...

What technology gadgets are people really using these days?

Pew Internet & American Life Project recently released some interesting stats on how different generations are using their technology gadgets. The following is a full report. Photo By: Gonzalo Baeza Hernandez

Continue reading...

Keeping Your Facebook Fans

As you strategize to increase your presence on social networks, the last thing you want is to see your following decrease.  Recently released by Mashable.com, statistics show that 44% of people unlike an organization fan page because that company posted too frequently. So how do you know if you are bombarding your followers or not [...]

Continue reading...

Which Social Media Channel is Best for My Church?

This week I spent a lot of time thinking about social media and how to use it effectively. It’s an interesting animal to constrain and sometimes I feel like it’s out of control. There’s so much coming at me at once: Tweets,  News feeds, RSS feeds, Blog posts, blog comments, Tweet responses, Linked In Discussions…and [...]

Continue reading...

Facebook Fan Page vs. Website

This question arises more and more often these days… “Why do I need a website if I have a Facebook fan page?”  While this is a totally legitimate question in our social-media-savvy culture, there are many reasons to have a professional website in conjunction with a solid social media strategy. Anchor your online strategy. A [...]

Continue reading...