Media Outreach

How Consumers are Influenced: Socially, Locally and Mobil-ly

Source: Nielsen Wire

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Build Familiarity

Ok, so it seems like it would be a no brainer that a church would want to let everyone they possibly could in their community know that they exist. Can you believe that I actually had a Pastor tell me that he did not want a church website because in his words, ”everyone would be [...]

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Info is Everywhere

A recent Pew Research poll revealed that, even though 50% of Americans read print and/or Web editions of newspapers for local info weekly, more than two-thirds (69%) say that if their local newspaper ceased to exist, there would be very little impact on their ability to find the local information they seek. This concept would [...]

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What Tech is Here to Stay?

How do you know what technology to invest in? How do you know whether it will thrive or flop? This INFOGRAPHIC shows us plenty of “promising” tech gadgets that have come and gone. But…looking at today’s technology, how do we know what will last?  Should you spend time and energy on a mobile app?  Are [...]

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The Q- Considering Online Giving

Today, Greg reviews some recent trends in the increase of people making donations online. Is it time for your church to consider taking tithes and offerings online? pic by jollyUK

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How are People Finding Your Church Online?

Nick discusses popular trends of how people are using the Internet and how it can help people find your church. For more information, give us a call at 877-703-2484 x 2 Nick Thacker Post from faithHighway on Vimeo.

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Cell phone Trends and Stats

The Pew Research Center recently conducted a study on adult cell phone users. It provided some interesting usage stats.  Some are a bit sad…ex: 13 percent of users pretend to use their phone to avoid interacting with people around them. I may or may not fall into that 13% of cell phone users. (Confession!) In [...]

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Perception Inventory

When you go to make a big purchase, who do you consult? Is there a go-to person you confide in to offer trustworthy advice? For instance, when my husband and I started the process of buying our first house a few years ago, we asked our parents about what to expect, who to use for [...]

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Social Media Usage

Lifeway released research earlier this year regarding churches and their usage on social networks and the web.  While I believe it is kind of sad that less than half of churches are actively pursuing Facebook as a means to reach people, there was other interesting information regarding website updates. How can we expect people to [...]

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Facebook Advertising 101

Have you ever considered utilizing Facebook as more than just a place to connect and build relationships with current attendees and recent visitors? Facebook has created an easy way to target your ideal church demographics, while pacing the advertising at your budget. Choose who you will advertise to based on age, gender, city, state, country, [...]

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