Tag Archive | "church"
New Research on How Churches Use the Web and Social Networks
According to some new research by LifeWay, 78 percent of churches have a website, but only 43 percent actively use their website for things like posting prayer requests and registering for events. Out of the 1,003 Protestant churches that were surveyed, only 47 percent actively use a Facebook page. Some other interesting stats from the [...]
Continue reading...Facebook Advertising 101
Friday, December 10, 2010
Learn how you can utilize Facebook for not only social networking connections, but advertising as well.
Continue reading...Christmas Countdown
Friday, November 12, 2010
Do you smell the hot cider, pine trees and fudge yet? Maybe not quite yet…but certainly you’ve overheard the Christmas music and seen décor adorning your favorite stores. The holidays will be here before you know it, and if you have plans to promote your event with excellence, the time to start is now. Good [...]
Continue reading...2011 Marketing Budget
Friday, October 29, 2010
When you look at the calendar, does the “b” word come to your mind? Do you get that looming reminder that the 2011 BUDGET is right around the corner? When you create your marketing budget each year, do you just quickly review your previous year to see what expenses you had…so you can repeat and [...]
Continue reading...This Blog, That Blog, Which One is Right for Me?
Tuesday, October 26, 2010
As I did when I started my Twitter account and didn’t know anything about Twitter…so I am with blogging. I worked on setting up my own personal blog over the weekend…still a work in progress, but through this, I did some research on which blog site was best for me and wanted to share that [...]
Continue reading...Who should be handling your social media accounts?
Tuesday, October 19, 2010
Your church’s social media account has one face, yet is probably managed by multiple personalities. As with any business, it’s always a question of who should manage the social media accounts for the church? Realistically, I like the idea of having actual faces associated with an organization as opposed to just the church name and [...]
Continue reading...Featured Product of the Week: Forms Manager
Monday, October 18, 2010
Have you ever had a need to have your own personalized form sign-up page? Well this can now be a simple process with faithHighway’s form builder application. The online form builder enables users to quickly and easily create their own tailored form page that will be submitted to an email address determined by the church. [...]
Continue reading...Email Marketing: Artwork and Functionality
Friday, October 8, 2010
Last week we discussed how to select a list rental company for your email marketing campaign. This week, we’ll discuss how your email campaign should look and function. While there is a benefit to having a text email sent out (it can look less like spam), a picture is worth a thousand words. Having an [...]
Continue reading...Email Marketing: Tips, Tools & Why You Should Try It
Friday, October 1, 2010
Many churches dapple in the shallow ends of email marketing by creating a list of visitors and members to update with church event information. But there is an entire aspect of email marketing left untapped by the church marketing. And that is the side of “acquisition” for lack of a better term. One of the [...]
Continue reading...Reaching the Spanish Speaking Community
Friday, September 24, 2010
If you live in Texas, or other multicultural border states, it is quite possible you are exposed regularly to marketing and product packaging in Spanish. According to a Directory One article, the U.S. Census states that American Hispanic population is currently at 40 million today and is projected to grow to nearly 50 million within [...]
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Tuesday, January 25, 2011
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