Media Outreach » facebook

Social Media Demograhics

Laura Burrus — Tue, 13 Mar 2012 14:35:12 +0000

A few stats I found interesting:

- The largest percentage of people using facebook are 45 years or older and in the $50-$99,999 income bracket.

- The average age of Twitter users is split pretty evenly across the four age brackets

- 43.82% of Google + users are single.

- Pinterest stats were pretty much exactly as I thought they would be

- 49% of Linked In Users are 45 years and older.

- 67% of social media users use social media to stay in touch with friends

Via: Online MBA Resource

Sharing Your Love on Social Media

Laura Burrus — Tue, 14 Feb 2012 17:05:46 +0000

In light of Valentine’s Day being…well, today, I thought I’d see what people were saying in regards to social media and this heart shaped holiday. Times have changed from the handwritten love note to the typed out Facebook message. Also, you might be surprised at a few other things I found.

Airline KLM offers a social networking feature on selected flights which allows users to preview who they’ll be sitting next to on their flight. Also, if you aren’t on one of the selected flights and you met someone you might be interested in, you can create a profile on “We Met on a Plane.”

Want your Tweet read by, “the golden voice?” Use hash tag #voiceoflove and you might just get your tweet read by Ted Williams, the voice of Kraft Macaroni & Cheese, for the “Golden Voice of Love” campaign.

Women dominate Valentine’s day conversations on Twitter. Check out this infographic.

Social Media can both help and hurt real-life relationships: An article about using social networking sites wisely and to build your relationship, not hurt it.

Google always has fun little graphics for holidays like Valentine’s Day. See the history of these graphics below:

And Just for laughs…a little Social Media Valentine’s Video from Socialnomics.

January 2012 Top Blog Posts

Laura Burrus — Tue, 07 Feb 2012 23:23:18 +0000

How Your Church can Use QR Codes

Using Media During Worship Service

Closing the Back Door

Presentation Software Review

faitHighway offers new website solution with WordPress themes

faithHighway Go Live: Christ Alive Church

When to Use Technology and When to Say No

Social Media Resolutions for 2012

Facebook New Apps for the Timeline

How Does Social Media Affect Your Brain?

Laura Burrus — Tue, 31 Jan 2012 15:49:21 +0000

A recent info graphic shows that social media use probably has more of an effect on our brain than we think.

What’s most surprising to you?

Infographic by Assisted Living Today – Assisted Living Facilities

Facebook: New Apps for the Timeline

Laura Burrus — Mon, 23 Jan 2012 20:51:12 +0000

Have you converted? I mean, have you converted to facebook’s timeline profile page? I haven’t done so, yet. Every time I visit someone’s profile who is using the new timeline, my eyes kind of do this, “Where do I focus?” dance across the page. It looks cluttered to me- probably because I’m not quite used to it. I’m sure with time, I’ll get accustomed to it and will say the same thing about the newer profile layout that facebook is probably already designing.

However! If you’ve already converted, then Facebook’s blog post about the new apps is probably something you’ll be interested in.

What kind of apps are available? A Few examples:

Pinterest- post your favorite items from your Pinterest account to facebook.

TripAdvisor- your virtual passport

Foodily- share recipes

Rotten Tomatoes- share movie reviews

Ticketmaster- Find and buy tickets from facebook

Click here for a full list of apps and to start downloading them now.

Promote Your Christmas Event for Free

Laura Burrus — Tue, 13 Dec 2011 16:27:15 +0000

Is your church having a Christmas program of any sort? My church just put on a family event for our community called “A Wonderful Life.” It was open to the entire community and it was free! There was live music and lots of activities like: gingerbread house decorating, cooking decorating, ornament making and family photos. It was a great event and we had an awesome turn out.

But how do you get the word out to your whole community that you’re having an event?

There are a few free ideas:

Facebook- this is the obvious one. Create an event. Invite your congregation and encourage them to spread the word. You can upload the event flyer as the event picture, so all the details are right there.

Community Event Calendars- Local newspapers usually have an online calendar filled with community events. Take time to submit your event. You’ll probably need to plan ahead for this one and submit it Two or three weeks before the event, in case it has to be approved .

Local Adventure website- some cities have websites that are filled with “free, local fun.” Do a little investigation and see what your city has to offer. Start by Googleing “free events in “your city”.

What other places can you think of?

Understanding the new Facebook Insights

Laura Burrus — Tue, 08 Nov 2011 17:15:40 +0000

If you have a facebook page, more than likely you want to see how your page is doing and who your page is reaching. The new Facebook insights makes it easier to see just how far your updates reach and how many people are engaging with your content, however, they can be difficult to understand.

Not only are insights tracking how your page fans are interacting with your page, they can track the total reach of your page. Meaning, it tells you how many of your fans’ friends saw your content.

Here are some definitions and useful information to help you understand what you’re looking at.

Weekly total Reach- the number of people who viewed your content within the last week

People talking about this- The number of people who have created a story about your page. This includes when someone likes, comments on or shares your posts.

Virality- the percentage of people who have created a story from your page post out of the total number of unique people who have seen it.

Reach- The number of unique people who have seen your post

On the left side of the screen, if you choose “likes,” you’ll be able to see where your likes came from. For example, if someone liked your page from a mobile phone or from another page, it will tell you how many people did so.

The analytics can go pretty deep. Play around with them. If you have questions, feel free to ask us!

The Q- Getting started with a Facebook Page

Greg Johnson — Mon, 29 Aug 2011 15:49:20 +0000

Today, Greg gives some first steps with how to get people in your church onto your Facebook page.

pic by littleellieb

Facebook- Where is it Today?

Laura Burrus — Tue, 26 Jul 2011 14:16:24 +0000

Facebook started in February 2004. By December 2004, Facebook already reached nearly 1 million active users. In September 2005, Facebook decided to expand to add high school networks and reached 5.5 million users by December 2005. One year later, after adding the share feature, news feed and development platform, it reached 12 million users. In 2008, it hit the 100 million user benchmark and launched its Spanish and French sites. From December 2009 to February 2010, active users jumped from 350 to 400 million. By the mid 2010’s, it reached 500 million and one year later, in July 2011, there are over 750 million users.

If Facebook was a country, it would be the 3^rd largest country! Only China and India have more people!

User Stats:

50% of those users login everyday.

Average user has 130 friends

Over 700 billion minutes are spent

Over 900 million objects (pages, groups, events, pages) to interact with

Average user creates 90 pieces of content each month

70% of Facebook users are outside the United States

The top 10 facebook pages: (as of July 25, 2011)

Facebook- 49,329,339
Texas Hold’em Poker- 47,408,023
Eminem- 44,054,254
You Tube- 42,365,259
Rihanna- 41,470,674
Lady Gaga- 41,340,318
Shakira- 37,732,581
Family Guy- 35,409,829
Justin Bieber- 33,539,963
Linkin Park- 32,824,597

Social Media Usage

Kristen Parkhurst — Fri, 08 Jul 2011 18:32:17 +0000

Lifeway released research earlier this year regarding churches and their usage on social networks and the web. While I believe it is kind of sad that less than half of churches are actively pursuing Facebook as a means to reach people, there was other interesting information regarding website updates.

How can we expect people to come back to our websites if we aren’t keeping it updated? What is the draw to it? Since less than half are actively using Facebook, and 3 of 4 churches are depending on it for important marketing and community reach, I think it’s time we make sure churches have the power they need to keep the website, not just current, but engaging.

Does your website allow you to easily add new content? If not, find out how easy it can be through faithHighway. If you are a current faithHighway client and need help making your website content stellar (and regularly updated), contact your client relationship manager for more free training and consultation. Don’t forget – the consultation is always FREE: 877.703.2484.